Swan Sit

While leading digital marketing efforts globally for Fortune 500 companies like Estée Lauder, Revlon, and Nike Swan created memorable campaigns to change the way consumers feel about brands, and interact with them. Evoking emotion to drive attention, Swan championed bold ideas including unexpected spokespeople like Colin Kaepernick for Nike or Gigi Gorgeous for Revlon, innovative technology, and pushing representation boundaries. In this presentation, Swan shares lessons from her work, and how entrepreneurs can take advantage of the same ideas to grow their own brands and businesses.

In this engaging presentation, Swan explores the profound shift for companies towards a community-centric approach to product and marketing. Delve into the evolving landscape where customer voices, reviews, content, and collaboration hold unprecedented influence over consumer choices, and discover how the best brands not only listen but actively respond. Gain valuable insights into how vibrant communities are driving product design, and learn to harness the collective power of your audience to shape the products of tomorrow. Explore the delicate balance between consumer influence and brand vision, and acquire the skills needed to navigate this dynamic terrain and maintain a position at the forefront of innovation.

Swan examines the essence of communities by addressing essential questions: What is a community, do I need one, and how do you build one? She unveils the critical foundation of thriving communities, defined by the convergence of common purpose and consistent interaction. Gain actionable strategies and insights into the expert design and utilization of these pillars, transforming your brand or organization’s community into a passionate and engaged ecosystem, transcending the traditional customer cohort. Master the art of fostering authentic connections, nurturing meaningful interactions, and harnessing the potential for exponential growth through the transformative power of community.

A seasoned expert with decades of experience in the competitive world of CPG brands, Swan unravels the art of storytelling and how brands can excel in it. With a legacy of creating “compelling emotional responses,” Swan will take you on a journey through the evolution of brand storytelling, where it has transitioned from a unique advantage to table stakes in today’s marketing landscape. Discover the essential elements that constitute a captivating brand story, drawing insights from Swan’s involvement in iconic campaigns such as Nike’s “Dream Crazy” and the enchanting “Desk of Liz Arden.” Swan will dissect the strategies behind these successes and provide valuable lessons on creating stories that resonate with modern audiences. Whether you’re an established brand or a rising star, Swan’s expertise will empower you to craft authentic narratives that leave a lasting impact on your customers and set your brand apart in today’s crowded marketplace.

Dive deep into the ever-evolving world of marketing, innovation, and the transformative power of Artificial Intelligence. As innovative platforms, mediums, and technologies continue to reshape the way brands engage with their audiences, it’s crucial to explore the lessons learned from successful campaigns of the past and adapt them to the contemporary marketing landscape. In this presentation, Swan offers practical insights on how brands, regardless of their size, can craft agile and relevant strategies, aimed at an audience of one through these new AI tools. Explore the intersection of AI and marketing, uncovering the strategies that drive success in today’s dynamic environment. Swan’s expertise will empower you to harness the full potential of innovation, allowing your brand to thrive in an era of constant change and technological advancement.