Biography
Book Ken Schimdt through The Keynote Curators.
Ken Schmidt faced the same challenges in an impersonal world where many products and services are seen as easily-replaced, indistinct commodities. Whether you stand out or get lost in the crowd is a choice. A mindset. He gained acclaim for his role in the extraordinary turnaround of the legendary Harley-Davidson Motor Company.
That transformation was based on a change in mindset and a focus on answering three key strategic questions. While times have changed, what humans want and need from the businesses they buy from and work for hasn’t. In his high-energy speeches, Ken inspires companies and individuals to shift their thinking and ride a path to success by becoming memorable – not for what they do or make, but for how they connect with people. Ken Schmidt is author of Make Some Noise: The Unconventional Road to Dominance. He’s also host of the Tailgating with Geniuses podcast and co-founder of Torque Sessions Leadership Training. Ken brings an unconventional perspective in all his endeavors that helps organizations and individuals reframe how they engage with their marketplace.
Ken Schmidt’s career in the motorcycle industry began in 1985 as a specialist in corporate positioning and media relations for the then-struggling Harley-Davidson. He was tasked with helping the company restore its image, improve its competitiveness, and create demand for its motorcycles. Within a few short years, sales of Harley-Davidson motorcycles skyrocketed, and the company returned to prominence as one of the world’s most respected, profitable, and frequently reported-on companies.
In 1990, Ken became director of Harley-Davidson’s corporate and financial communications, serving as its primary spokesperson to the media and the financial communities. He frequently appeared in mainstream and business media to offer insights on nontraditional communications, customer attraction, and brand-building. His expertise and success at Harley-Davidson ultimately led to consulting assignments and speaking invitations worldwide.
In 1997, Ken Schmidt left Harley-Davidson to take an ownership position with a highly successful Chicago-based marketing firm, VSA Partners. In addition to Harley-Davidson, VSA served a virtual who’s who of the world’s best-known brands. In 1999, he sold his portion of VSA to start his own business, Ken Schmidt Company, to combine two of his greatest passions, motorcycling and speaking. He uses motorcycles as a metaphor to expose people to proven ideas and concepts they’ve likely never imagined.
In addition to speaking and consulting, Ken Schmidt is co-founder of Torque Sessions Leadership Training. Through a combination of hands-on training and interactive workshops, these sessions help individuals and organizations re-position themselves to become dominant competitors, maximize leadership effectiveness, build a people-first culture of innovation and foster loyalty among customers and employees.
Ken is also the host of the popular podcast Tailgating with Geniuses, wherein he talks with some of the most innovative and successful leaders in various industries to discuss their unique perspectives on leadership, major challenges, and success. Ken’s relatable and engaging hosting style has made the podcast a hit, with listeners looking to learn from the best and achieve their personal and professional goals.
Ken authored Make Some Noise: The Unconventional Road to Dominance, which gives business leaders an easy-to-follow roadmap for improving their competitiveness, using many techniques he championed at Harley-Davidson. He considers his work on 100 Years of Harley-Davidson, a global best seller, one of his greatest and most rewarding achievements.
After all he has accomplished, Ken remains committed to his philosophy of standing out, taking risks, and having fun in his personal and professional life. He says, “Never do what’s expected, make yourself as noticeably different as possible, and have a lot more fun than you’re supposed to.”
Contact us for Ken Schmidt’s fees and availability.
Videos
The Keys to Creating a Memorable Brand with Ken Schmidt
110618_KenSchmidt_ProRes
3 Questions Drove Harley-Davidson's Turnaround
The Power of "The Positive They"
Your Most Important Asset
Is Your Business Focused on the Wrong Things
KEN SCHMIDT - VIRTUAL PRESENTATION.mp4
Speech TopicsExpand each topic to learn more
“Being known for what you do – no matter how well you do it – makes you a replaceable commodity,” says Ken Schmidt. “Competitive dominance comes when your market knows you for who you are, associates you with positive human attributes and rewards you with their loyalty.” This talk is rooted in the highly unconventional ideas that drove Harley-Davidson’s transformation and unlikely return to dominance, as Ken and his team shifted the company away from its commoditized “product-first” mindset to a fiercely committed “people-first” mindset that takes advantage of key drivers of human behavior. Ken’s high energy, humor, amazing visuals and actionable take-aways abound as he shows businesses of every size and scope how to tap into the behavioral drivers that ignite employee and customer passion, build marketplace preference and fuel tattoo-worthy levels of customer loyalty.
AUDIENCE TAKEAWAYS
· Discover the three questions that most directly impact your reputation and competitiveness
· Transform your company mindset toward being known for who you are vs. what you do
· Master how to harness drivers of human behavior to create preference and loyalty
· Uncover the secret to being memorable so customers refer you to others
· Learn the true meaning of misunderstood terms like “customer experience” and “loyalty”
What does it take to get your customers to share compelling stories about your business and recommend it to others? Specifically, what would you want them to say? Engaging stories, paired with distinct and unexpected language, are highly memorable and help shape perceptions, boost advocacy, and drive demand. Ken Schmidt knows that powerful stories are essential for distancing your business from competitors and building a rock-solid reputation. In this presentation, Schmidt outlines simple, actionable strategies for companies to develop their own distinctive voice and create stories that resonate, leading to lasting differentiation and loyal, vocal customers. What are your customers saying about you right now?
AUDIENCE TAKEAWAYS
· Elevate the likeability of your business by crafting stories that delight customers
· Uncover the three core elements behind every memorable story that’s ever been told
· Learn how to craft vocabulary that breathes new life into the seemingly familiar or mundane
· Find your three most memorable and distinguishing storylines
· Discover simple tools that encourage employees to become storyteller
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