Anders Sorman-Nilsson

If digital disruption was the dress rehearsal for your business model’s transformation, COVID19 became the burning platform. By now, we know that this virus has wreaked havoc on lives and livelihoods. None of us, professional, essential worker or otherwise, has been immune to either type of future shock.

But what does the world beyond the pandemic look like? And how do we as humans prepare ourselves for it?

Will we be going back to the status quo after lockdowns ease, or will we be forever transformed? What will we value, and how will we be spending our disposable income? What technologies are here to stay? Will we be migrating back into cities for work, or stay at home? Will the physical and virtual continue to blend? Will frugality be the new norm? What consumer behaviour will shape the commerce of tomorrow?

Digital adaptation and human transformation.

How do you design frictionless customer experiences where customers can seamlessly navigate between digital and analogue touchpoints?

This is the main question Anders explores in this thought-provoking keynote. Emerging technologies such as Artificial Intelligence, Virtual Reality and the Internet of Things are enabling more and more brands to become truly ’seamless’.

This presentation will provide you with fascinating case studies and best practices from smart brands that understand how intelligent technologies can amplify customer service, create compelling customer experiences, remove friction and transform our lives.

THIS BESPOKE TAILORED PRESENTATION WILL PROVIDE:

A futurephile’s guide to creating seamlessness for your brand and organization

How to win the digital minds and analogue hearts of tomorrow's customers.

As some organisations careen recklessly into the digital future and others are left behind by remaining steeped in the ways of old, thought leaders are coming to realise there is an important middle ground. Most often that’s where your customers and clients want you to be, the place where digital and analogue converge - the ‘digilogue’. In the digilogue it is understood that digital satisfies a customer’s mind while analogue soothes the heart.

KNOWING WHERE THIS PLACE IS DEMANDS:

1. An understanding of the parts of your business that simply cannot be allowed to go digital.
2. An intimate knowledge of the customer experience, of the touch points that thrill them, that speak to their hearts and not their heads.

3. An understanding of how your organisation tells its story to its public.

4. A recognition of the artisanal skill, or customer service, that keeps customers coming back.

Every business must know where its middle ground lies, where the old-school artisan meets the efficiency and power of the future. This customised presentation will help your people find where that place is.